Email remains one of the most effective channels for user communication, but implementing reliable, beautiful transactional emails has always been challenging.
The Email Problem
When I started building my latest SaaS application, I knew email would be a critical component:
- User verification
- Password resets
- Notifications
- Weekly digests
- Billing information
Traditional email services required complex setup, template management, and often resulted in emails that looked terrible on mobile devices.
Enter Resend
Resend has completely transformed how I implement email functionality in my applications. Built by the team behind React Email, it combines:
- A simple, developer-friendly API
- React-based email templates
- Reliable delivery infrastructure
- Comprehensive analytics
React Email Templates
The most impressive aspect of Resend is the ability to use React to build email templates:
import {
Body,
Button,
Container,
Head,
Heading,
Html,
Preview,
Text
} from '@react-email/components';
export const WelcomeEmail = ({ username }) => (
<Html>
<Head />
<Preview>Welcome to our platform, {username}!</Preview>
<Body>
<Container>
<Heading>Welcome, {username}!</Heading>
<Text>We're excited to have you on board.</Text>
<Button href="https://example.com/get-started">
Get Started
</Button>
</Container>
</Body>
</Html>
);
This approach ensures consistent rendering across email clients and allows me to reuse components across different email types.
Integration with Next.js
Implementing Resend in a Next.js application is straightforward:
// pages/api/send-welcome.js
import { Resend } from 'resend';
import { WelcomeEmail } from '../../emails/welcome';
const resend = new Resend('re_123456789');
export default async function handler(req, res) {
const { email, username } = req.body;
try {
const data = await resend.emails.send({
from: 'onboarding@example.com',
to: email,
subject: 'Welcome to our platform!',
react: WelcomeEmail({ username }),
});
res.status(200).json(data);
} catch (error) {
res.status(400).json(error);
}
}
Analytics and Deliverability
Beyond the developer experience, Resend provides comprehensive analytics that help me understand:
- Open rates
- Click-through rates
- Bounce rates
- Delivery times
This data has been invaluable for optimizing my email workflows and ensuring messages are actually reaching users.
Conclusion
If you're still struggling with email implementation in your applications, I highly recommend giving Resend a try. The combination of React-based templates, simple API, and reliable delivery has made it an essential part of my development stack.